The New Face of Radley, Laura Bailey

She's renowned in the U.K. for her impeccable fashion week ensembles (three outfits in one day is not unusual), and her crazy busy schedule as a model, writer and Cultural Ambassador for the British Fashion Council. However, her new modeling assignment is slightly unexpected: she's the stand-in for a Scottie dog.

British handbag brand Radley have today announced that Laura Bailey will front their spring/summer 2012 campaign, in a departure from their autumn/winter 2011 shots, where the main stars were the jet black Scottie dogs.

In the new season campaign, styled by accessories guru Katie Hillier and shot by Angelo Pennetta, Bailey's long blonde hair takes centre stage against the backdrop of Camber Sands. She totes handbags from the new line which have been paired with her own classic, laid-back pieces: a crisp blue shirt, a cosy navy jumper, a battered army jacket.