From a modest beginning in Calgary, Derek Alexander rapidly became the number one leather handbag line in Canada. Now into their second decade, Derek Alexander has grown to enjoy a well deserved reputation for quality and value.

In today’s world of heavily advertised “instant” brands, celebrity and fashion driven marketing, it is a refreshing thing when a Canadian company can develop into a brand name the old fashioned way:

--Providing a memorable product or service so consistently over many years that you become so well known for that product that you become a “brand name.”--